The Digital Audit: Putting Fun Back into Results-Driven Marketing
Say it With Us: Digital Marketing is More Than Posting on Social Media
Eventually, every business owner gets to a point where it’s time to invest in marketing. What is the first thing we see most people outsource? Social media.
But posting on social media isn’t a strategy: it’s a tactic. And we’re on a mission to put your eggs in more than just the Instagram basket so you can experience big-picture results.
You Need a Holistic Approach to Your Marketing Strategy Tailored to Your Business Goals – That’s Where We Come In
When you have a holistic marketing strategy, multiple lead generation channels, all optimized to impact your bottom line, marketing becomes less of a chore and more of a fun way to grow your brand.
So let’s make that happen:
The Digital Audit
$2500
Our signature four-phase process to create a marketing roadmap tailored to your bottom-line
The Digital Audit is presented on a Zoom Call and delivered via PDF including but not limited to:
Here are some successful campaigns our clients have accomplished alongside our team:
🗸 SEO Audit – Reviewing website optimization tactics, SERP positions, and keyword analysis to boost organic search
🗸 Social Profile Optimization – Reviewing social media performance, followers, engagement rate, and click rates to strengthen social channels and grow visibility
🗸 Website Analytics Review – Reviewing keywords and trends through Google Analytics to optimize website performance
🗸 Digital Competitor Analysis – Reviewing social media presence, advertising budgets, and brand messaging from other competitors
🗸 Marketing Recommendations – Report with recommended platforms, advertising budget (if applicable), and team needed to execute strategy with our list of trusted service providers
Let’s Break Down the Process:
The Kick-Off
We’ll hop on an hour call so you can share all your business and marketing goals. Nothing is off-limits here, we want you to think big! We also ask for the backend to your Google Analytics, Google Tag Manager, Google Search Console, and Ad Accounts. (You know, all the boring data stuff us, number-nerds love.) This will help us have a foundation for conducting your audit.
TAILORED STRATEGY & HANDOFF
From there, we conduct a manual assessment of your overall visibility and digital authority. That’s a fancy way of saying we look at how you stack up against the competition through:
- An SEO Audit
- Social Profile Optimization
- A Website Analytics Review
- Digital Competitor Analysis
We also find those pesky 404 errors and hard-to-catch tech issues so you don’t have to. The goal is to look for any and every opportunity to make your brand look really good online.
THE CREATIVE AUDIT
Here’s where we get creative – literally. We look at all your creative from headlines on your website to the carousel graphics from last week’s Instagram post so we can find ways to solidify your brand. We might be extremely data-driven (if you couldn’t tell already) but your creative and messaging is just as important!
TAILORED STRATEGY & HANDOFF
Finally, we work some magic to create a marketing road map for your business goals, and hop on Zoom to discuss the nitty-gritty. We get to nerd out about numbers, you get excited about the plan, and we discuss what the next steps and execution would look like.
Optional Add-On:
Once we’ve worked out the details to your custom strategy, it’s time to put your strategy into action. We have a hard time disconnecting from our clients – because we want to see you succeed – so here’s an option if you want us to stick around for a little while longer…
3 MONTH CONSULTING RETAINER: We hand off the strategy to your internal team with all the tools you’ll need to maintain your new strategy. +$3000/month
Looking for Someone Who Will Execute Your Marketing Strategy and Bring Their ‘A’ Game?
You can think of us as your outsourced digital marketing partner. We’ll handle the not-so-exciting parts like SEO, social media, content creation, and PPC campaigns, so you can focus on the big picture. Let’s chat about how this could look like for your business.
The Results Speak for Themselves:
Case Study: Adventure Instead Elopement Photographers
Is a female-owned team of elopement photographers that provide clients with unique “just-us” wedding experiences.
As elopement photography became a more competitive space in 2019, Adventure Island wanted to boost their online visibility to book more couples. With our consulting and road map strategy, check out what they accomplished:
Domain Ranking = 52
%
Improved Domain Ranking from 43 to 52 in one year
166% Traffic Increase
%
166% increase in website traffic year over year (2019-2020)
127% Growth
%
127% growth in monthly inquiries (2019-2020)
Here’s what they had to say about the process:
“Stacia is a rare combination of being absolutely brilliant with digital marketing strategy and being incredibly reliable at executing that strategy and making things happen. She keeps on top of the latest social media and SEO trends and is always monitoring our analytics for opportunities to improve and bring new ideas to the table. I’ve also never met anyone who can bust more volume of incredibly high-quality work than Stacia—she’s a beast! Honestly every hour you hire her for is worth 5 hours of someone else’s time. She’s smart, super reliable, and a wonderfully kind person—highly recommended her for digital marketing strategy & execution!”
Maddie Mae,
Owner, Adventure Instead and Adventure Instead Academy
Ready for Your Custom Marketing Roadmap?
Yes We Admit, We’ve Got Some Eggs in the Instagram Basket
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